Linked in. His thought leadership is also regularly published across the communications industry, including UCStrategies, Ziff Davis, No Jitter, TechTarget and Internet Telephony Magazine.\\\\\\">Jon Arnold is Principal of J Arnold & Associates, an independent analyst providing thought leadership and go-to-market counsel with a focus on the business-level impact of digital transformation in the workplace. Core areas of expertise include unified communications, cloud services, collaboration, Internet of Things, future of work, contact centers, customer experience, video, VoIP, and social media. He has been consulting in many of these areas since 2001, and his independent practice was founded in 2005. JAA is based in Toronto, Ontario, and serves clients across North America as well as in Europe. Jon\\\\\\'s thought leadership can be followed on his widely-read JAA\\\\\\'s Analyst Blog, along with daily commentary on Twitter and Linked in. His thought leadership is also regularly published across the communications industry, including UCStrategies, Ziff Davis, No Jitter, TechTarget and Internet Telephony Magazine.\\">JAA\\\\\\'s Analyst Blog, along with daily commentary on Twitter and Linked in. His thought leadership is also regularly published across the communications industry, including UCStrategies, Ziff Davis, No Jitter, TechTarget and ">Twitter and